Andy Purchased a Number of Books from Amazon

question 85

Multiple Choice

Andy purchased a number of books from Amazon.com,and he learned to trust the recommendations made to him.More than once he was pleasantly surprised at the books and authors he discovered this way.In this case,Amazon.com was creating value for Andy through:

• A) repeat business.
• B) rapid delivery.
• C) personalized customer service.
• D) personalized offerings.
• E) interactive offerings.

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Definitions:

Motives

Internal states that direct behavior towards specific goals or objectives.

Variables

Elements, features, or factors that are likely to vary or change within a study, model, or experiment.

Expectancy Theory

A psychological theory proposing that people are motivated to act in a certain way based on their expectation of the outcome and its attractiveness.

Reinforcement Theory

A theory in psychology that describes behavior as being driven by external rewards or punishments.