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What Is the Advantage to a Business of Price Bundling

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Essay

What is the advantage to a business of price bundling? What is the advantage to a consumer?


Definitions:

Market Price

The market rate at which assets or services can be presently exchanged.

Shares Outstanding

The total number of a company's shares of stock that are owned by shareholders, including institutional investors and individual investors.

Net Present Value

A financial metric that calculates the present value of all cash inflows and outflows of a project or investment using a discount rate.

Market Value

The cost existing in the marketplace for trading an asset or service.

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