Many Services Marketers Use Training and Standardization to Reduce Service

question 142

True/False

Many services marketers use training and standardization to reduce service perishability.

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Definitions:

Stimulus Motives

Needs, desires, or impulses that prompt behaviors aimed at seeking external stimuli to satisfy internal psychological states.

Developmental Motives

The driving forces behind the psychological changes and growth that occur over a person's lifetime.

Exploratory Motives

The intrinsic drive in individuals to explore, investigate, and learn about their environment.

External Locus of Control

A belief system where individuals perceive their successes or failures as influenced by external forces beyond their control.