Valerie's Firm Researched What Its Employees Wanted from Their Jobs

question 130

Multiple Choice

Valerie's firm researched what its employees wanted from their jobs.It then communicated a brand image for the firm and worked to ensure that the employees' experiences matched what was advertised.The firm is using:

• A) human resources marketing.
• B) employee relations mediation.
• C) human factors analysis.
• D) employment marketing.
• E) human asset branding.

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Definitions:

Observation Technique

A research method where data is collected by watching subjects in their natural environment without interference, often used in social sciences.

Neutral Stance

An unbiased or impartial position or viewpoint not favoring either side in a dispute or debate.

Activities

Actions or tasks performed by individuals or groups, often with a specific objective or purpose in mind.

Unrelated Business Income

Income generated from activities that are not directly related to an organization's primary mission, of particular concern for nonprofits maintaining tax-exempt status.