The Evolution of Marketing Progressed Along the Following Continuum

question 11

Multiple Choice

The evolution of marketing progressed along the following continuum:

• A) sales,marketing,value-based marketing,production.
• B) marketing,value-based marketing,production,sales.
• C) value-based marketing,production,sales,marketing.
• D) production,sales,marketing,value-based marketing.
• E) sales,value-based marketing,marketing,production.

Differentiate between horizontal and vertical differentiation within organizations.

Understand Charles Perrow’s key aspects of organizational structure modification in response to technology.

Explain the concept of spatial differentiation in organizations.

Recognize the structural dynamics of new organizations or subunits.

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Definitions:

Laissez-faire

An economic principle advocating minimal governmental interference in the operation of markets and businesses.

Government Intervention

Actions taken by the government to influence economic or social outcomes, such as regulations, subsidies, taxes, or direct control of markets.

Competition

The effort and striving between two or more independent rivals to secure the business of one or more third parties by offering the best possible terms.

Economic Power

The ability of individuals, companies, or countries to control or influence the market, including prices, distribution, and availability of goods.