Franco Uses a Database Software System to Remind Him When

question 110

Multiple Choice

Franco uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products.With this reminder system,Franco contacts his customers when they are most likely to be "in the buying mode." Franco's system is part of

• A) C2C marketing.
• B) customer relationship management.
• C) a transactional marketing orientation.
• D) supply chain management.
• E) typical production era marketing practices.

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Definitions:

Current Ratio

A financial metric that evaluates a firm's capacity to settle debts due within a year by comparing its current assets to its current liabilities.

Accounting-Based Covenants

Agreements or clauses within contracts that require a borrower to meet certain financial metrics or conditions, based on accounting figures.

Net Worth

The total value of all assets a company or individual owns, minus any liabilities owed, indicating financial strength or wealth.

Working Capital

The difference between a company's current assets and current liabilities, indicating the short-term liquidity and operational efficiency.