Many Catalog Companies Create Special-Run Issues Based on What Customers

question 93

Multiple Choice

Many catalog companies create special-run issues based on what customers have purchased in the past.For example,customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools.This is an example of:

• A)C2C marketing.
• B)customer relationship management.
• C)a transactional marketing orientation.
• D)supply chain management.
• E)typical production era marketing practices.

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Definitions:

Closed Economies

Economies that do not engage in international trade, relying solely on domestic production for all of their goods and services.

Net Capital Outflow

The difference between the purchase of foreign assets by domestic citizens and the purchase of domestic assets by foreigners.

Net Exports

The surplus or deficit resulting from a country's international trade, calculated as exports minus imports.

Foreign Direct Investment

Foreign Direct Investment (FDI) involves an investment made by a firm or individual in one country into business interests located in another country.