__________ Involves the Planning, Direction, and Control of Personal Selling

question 106

Multiple Choice

__________ involves the planning, direction, and control of personal selling activities, including recruitment, selection, training, motivation, compensation, and evaluation of members of the sales force.

• A) Human resources management
• B) Integrated marketing communications management
• C) Sales management
• D) Marketing management
• E) Sales administration

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Definitions:

Moral Idealism

A philosophy that considers certain actions to be right or wrong regardless of the context or consequences of those actions.

Environment

The surrounding conditions, influences, or forces that affect the operation of a business or the well-being of individuals.

Moral Idealism

A philosophical belief that places importance on certain ethical principles as absolutes, irrespective of the outcomes.

Accumulated

Refers to an amount or quantity of something that has been gathered or collected over a period of time.