Which of the Following Is NOT True About Public Relations

question 124

Multiple Choice

Which of the following is NOT true about public relations?

• A) PR has become increasingly important as costs of other forms of marketing communications continue to increase.
• B) Consumers have become increasing skeptical of marketing claims made in conventional media.
• C) Media coverage generated by PR is seen as more credible than paid advertising.
• D) With the growth of the Internet,PR is quickly losing its impact.
• E) Public relations activities often support other promotional efforts.

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Definitions:

Return on Investment

A performance measure used to evaluate the efficiency or profitability of an investment, calculated as the net profit over the cost of investment.

Contribution Margin

Revenues less variable costs.

Discretionary Expenses

Non-essential spending or expenses that can be reduced or eliminated without impacting the fundamental living standard.

Net Income

The total profit remaining after all expenses, taxes, and deductions have been subtracted from total revenue.