The Additional Sales That Can Be Attributed to an Advertising

question 104

Multiple Choice

The additional sales that can be attributed to an advertising campaign are known as

• A) payload.
• B) impact.
• C) lift.
• D) the campaign increment.
• E) return on advertising.

---

Definitions:

Interpersonal Influence

Interpersonal Influence is the ability of an individual to affect the behaviors, attitudes, opinions, or choices of others through direct or indirect social interaction.

Assertiveness

Expressing one's opinions and emotions respectfully while maintaining confidence and assertiveness, without resorting to aggression.

Internal Visibility

Refers to the extent to which an employee's work and contributions are recognized and visible within their organization.

Assertiveness

Characterizes the ability to express one’s opinions and needs in a confident and respectful manner.