Which of the Following Is NOT True About Public Relations

question 124

Multiple Choice

Which of the following is NOT true about public relations?

• A) PR has become increasingly important as costs of other forms of marketing communications continue to increase.
• B) Consumers have become increasing skeptical of marketing claims made in conventional media.
• C) Media coverage generated by PR is seen as more credible than paid advertising.
• D) With the growth of the Internet,PR is quickly losing its impact.
• E) Public relations activities often support other promotional efforts.

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Definitions:

Bureaucracy

An organizational style characterized by formalized rules and regulation, specialized routine tasks, division of labor, and centralized authority.

Specialization

The process of focusing on a narrow area of expertise to become more efficient and productive in that area.

Bored Employees

Refers to workers who experience a lack of interest, enthusiasm, or engagement in their job tasks.

Negotiation

The process of reaching an agreement that both parties find acceptable.