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Marketers Know Perception Is a Highly Selective Process

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Marketers know perception is a highly selective process.What does this mean for advertisers?


Definitions:

Associative Network

A theory that suggests human memory is organized as a network of connected ideas, such that recalling one concept triggers the recall of associated concepts.

Linked Together

Connected or associated with each other in a sequence or relationship.

Stored in Memory

The process of retaining information over time for the purpose of influencing future action or recall.

Sharpen

To improve or enhance the quality, precision, or effectiveness of something.

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