___________ Means Converting the Sender's Ideas into a Message,which Could

question 48

Multiple Choice

___________ means converting the sender's ideas into a message,which could be verbal,visual,or both.

• A) Decoding
• B) Integrated marketing communications
• C) Precoding
• D) Encoding
• E) Tracking

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Definitions:

Appetitive Behavior

A type of behavior initiated by an organism in pursuit of fulfilling a need or desire, often relating to food, drink, or other necessities or pleasures.

Learned Behavior

A changed behavior acquired through experience.

Ethological Displacement

A behavior that occurs when an animal or human engages in an unrelated activity to reduce stress or tension when the normal response is thwarted or impossible.

Redirected Behavior

Behavior redirected from its original target to another object or individual, often seen in animals when the primary target of an action is inaccessible.