__________ Refers to a Potential Customer's Ability to Recall That

question 21

Multiple Choice

__________ refers to a potential customer's ability to recall that the brand name is a particular type of retailer, product, or service.

• A)Product familiarity
• B)Brand association
• C)Brand awareness
• D)Marketing recall
• E)Cognitive association

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Definitions:

Ratio Schedules

In operant conditioning, a reinforcement schedule that rewards a response after a specific number of behaviors have been performed.

Schedule-induced Behavior

Behavior that emerges as a byproduct of a specific schedule of reinforcement, not directly targeted by the reinforcement itself.

Fixed Interval

A schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed.

Variable Ratio

A reinforcement schedule where the number of responses required to receive a reward varies, leading to high and consistent rates of response.