In the Movie Field of Dreams,one of the Memorable Phrases

question 140

Multiple Choice

In the movie Field of Dreams,one of the memorable phrases is,"If you build it,he will come." The AIDA model would suggest that after marketers "build" a product or service and create awareness among consumers,they need to

• A) determine the level of desire needed to sustain action.
• B) promote sufficiently to gain global attention.
• C) create interest among consumers, persuading them to investigate further.
• D) offer discounts to increase purchase intentions.
• E) take steps to encourage immediate purchase.

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Definitions:

Feminism Stand

The advocacy of women's rights on the basis of the equality of the sexes, encompassing social, political, and economic equality.

Diverse Backgrounds

Referring to a variety of cultural, ethnic, socioeconomic, educational, and experiential differences among people.

Theories About Women

Intellectual frameworks and analytical approaches designed to explain the status, roles, experiences, and perspectives of women in society.

Women's Movement

A series of campaigns for reforms on issues such as reproductive rights, domestic violence, maternity leave, equal pay, women's suffrage, and sexual harassment.