Which Statement Best Describes Personal Selling

question 69

Multiple Choice

Which statement best describes personal selling?

• A) It involves a larger audience than advertising.
• B) It is primarily indirect communication.
• C) It is primarily informational communication,as compared to advertising,which involves persuasive communication.
• D) It is the two-way flow of communication between a buyer and a seller.
• E) It involves encoding while advertising involves only decoding.

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Definitions:

Communicate

The process of conveying information or expressing thoughts and feelings through verbal or non-verbal means.

Language

A system of communication used by a particular country or community, involving the use of words, grammar, and pronunciation.

Context Effect

The effect on a cognitive process (e.g., perception) of the information surrounding the target object or event. Sometimes called expectation effect because the context is thought to set up certain expectations in the mind of the cognitive processor.

Phonemes

The smallest units of sound in a language that can distinguish one word from another.