The Increased Use of Customer Databases Has Enabled Marketers to Identify

question 117

Multiple Choice

The increased use of customer databases has enabled marketers to identify and track consumers over time and across purchase situations, and has contributed to the rapid growth in

• A)media advertising.
• B)publicity.
• C)public relations.
• D)sales promotions.
• E)direct marketing.

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Definitions:

Particular Level

A specific degree or stage in a process or hierarchy; often used to denote a focused or detailed layer within a broader context.

Second-level Outcome

Refers to indirect or subsequent effects that result from primary actions or interventions in a process or system.

Valence

The intrinsic attractiveness or averseness of an event, object, or situation, as perceived by individuals.

Expectancy Model

is a psychological theory that explains motivation in terms of an individual's expectations about their ability to achieve desired outcomes through their actions.