Sally Could Recall the Brand of Toothpaste She Used Only

question 91

Multiple Choice

Sally could recall the brand of toothpaste she used only when a marketing researcher mentioned the brand.This is known as

• A) aided recall.
• B) unaided recall.
• C) top-of-mind awareness.
• D) brand preference.
• E) brand indifference.

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Definitions:

Buy-in

Agreement and acceptance of an idea, plan, or strategy by all involved or affected parties.

Critical Evaluator

An individual skilled in assessing situations or arguments to make well-founded judgements.

Groupthink

A mental occurrence within a group where the need for agreement or uniformity leads to a decision-making result that is illogical or not functional.

Policy Question

A question that focuses on proposed courses of action or decisions regarding public or organizational policies, often requiring analysis and deliberation.