Knowing What Customers Expect Is Essential

question 55

Multiple Choice

Knowing what customers expect is essential.Retailers need to know which manufacturers their customers prefer,while manufacturers need to know

• A) if customers are using credit cards or cash to make purchases.
• B) how many employees the retailers have.
• C) where their target customers expect to find their products.
• D) whether the products will fill a customer's self-actualization needs.
• E) whether customers will find the store atmospherics appropriate to the neighborhood or location.

Identify and record the correct entries for sales transactions inclusive of sales tax.

Understand the concept of scarcity and its implications for the allocation of resources in an economy.

Explain the importance and role of capital and labor as resources in economic production.

Comprehend the concept of opportunity cost and its relevance in economic decision-making.

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Definitions:

Product Endorsers

Individuals, often celebrities or experts, who promote a product or brand by recommending it or associating their image with it.

Advertising Technique

Strategies used by marketers to promote products, services, or ideas to consumers.

Emotional Dissonance

A state of conflict between experienced emotions and emotions expressed to conform to social norms or job requirements, often leading to stress.

Expressed Emotion

Expressed emotion entails the verbal and nonverbal expressions of mood or affect, often within familial or close interpersonal relationships.