John Used to Work for a Large,well-Known Retailer

question 11

Multiple Choice

John used to work for a large,well-known retailer.He left that company to work for a much smaller company,and in doing so,he discovered that the channel functions were handled very differently in the smaller firm.Looking back at his experience,he noticed that larger firms

• A) perform many different channel functions themselves.
• B) have less control in the channel.
• C) are generally less efficient.
• D) spend more money wastefully.
• E) use more independent salespeople.

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