If a Manufacturer Wasn't Happy with Either Intensive or Exclusive

question 16

Multiple Choice

If a manufacturer wasn't happy with either intensive or exclusive distribution, a logical choice, which incorporates some features from both, would be ________ distribution.

• A)moderate
• B)compromise
• C)luxury
• D)evolutionary
• E)selective

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Definitions:

Create Value

The process of enhancing or increasing the worth of a product, service, or activity, often leading to a competitive advantage.

Exchange Relationships

Interactions between two or more parties in which goods, services, or ideas are exchanged, usually in a market context.

Marketers

Individuals or companies that promote and sell products or services to consumers.

Consultant

A professional who provides expert advice in a particular area such as business, education, law, or technology.