For Marketers Using a Price Skimming Strategy,once the Initial Demand

question 120

Multiple Choice

For marketers using a price skimming strategy,once the initial demand is met for new and innovative products,they will likely

• A) leave the market.
• B) discontinue the product and create a new one.
• C) offer deep discounts in order to create a loss leader pricing strategy.
• D) lower the price to capture the next most price sensitive market segment.
• E) use zone pricing to maximize differences.

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Definitions:

Marketer

A person or company involved in promoting, selling, and distributing a product or service.

Repositioning

The strategic process of changing the target market’s perception of a brand or product.

Stylish Clothing

Apparel that is considered in vogue and appeals to contemporary fashion trends.

Product Labels

Information tags, stickers, or printed information on a product's packaging that provides details about the product, such as ingredients, usage instructions, and manufacturer information.