When Toyota Introduced Its Scion Line of Cars,the Lowest Priced

question 131

Multiple Choice

When Toyota introduced its Scion line of cars,the lowest priced model was listed for $15,000 while the highest priced model was listed for $21,000,with two or three other list prices in between.Toyota used a __________ pricing approach.

• A) market penetration
• B) zone
• C) price lining
• D) loss leader
• E) noncumulative quantity discount

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Definitions:

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DSM-5

The Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition, a handbook used by healthcare professionals as the authoritative guide to diagnosing mental disorders.

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