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Customers Purchase Prestige Products or Services for the Status of Owning

question 106

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Customers purchase prestige products or services for the status of owning the products,not just for the functionality.These products may not follow a typical demand curve if


Definitions:

Adoptive Parent

An individual who has become a parent through the legal process of adopting one or more children.

Dopamine Levels

The concentration of dopamine, a neurotransmitter associated with the brain's reward and pleasure centers, motor function, and regulation of mood.

Axon

The neuron extension that passes messages through its branches to other neurons or to muscles or glands.

Neuron

A specialized cell transmitting nerve impulses; a nerve cell.

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