Because Services Are Intangible, It Is Often Difficult for Customers

question 14

Multiple Choice

Because services are intangible, it is often difficult for customers to determine how a service meets their expectations, which marketers call

• A)service perceptions.
• B)service efforts.
• C)service quality.
• D)service aspirations.
• E)service feedback.

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Definitions:

Venous Stasis

A condition of slow blood flow in the veins, usually in the legs, contributing to swelling, pain, and potentially blood clots.

Skin Traction

A method used in orthopedics to apply a pulling force to a limb or other part of the body using adhesive materials or devices attached to the skin.

Padded Sling

A support device made of soft materials designed to securely hold, support, and immobilize an injured part of the body, often a limb, to aid in healing.