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Marketing is a dynamic practice.While you are watching your competitors,they are watching you.Assume that you have just redesigned a product that is in the mature phase of the product life cycle and have identified some new market segments.How do you think your competitors will respond?
Gatekeeper
An individual or mechanism that controls access to something, such as information or resources, deciding who or what is allowed to pass through a certain point.
Persuasive Communication
Communication that presents a message in a manner that causes the other person to support it.
Information Filtering
The process of sieving through and selecting relevant information from a vast pool to avoid information overload.
Scientific Management
A system of management that emphasizes careful alignment of worker training, incentives, and supervisory support with job requirements.
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