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Early personal computer users remember the cumbersome, user-unfriendly DOS system. When Apple introduced System 1 and Microsoft introduced Windows, both of which were much easier to use, these new products diffused rapidly because of their
Q4: A customer orientation toward pricing implicitly invokes
Q29: Price is the _ a consumer is
Q42: Listening to the customer is the first
Q47: Because of _,many companies have altered their
Q54: One of the reasons service failures need
Q65: Robin carefully studies her options before buying
Q94: Paul is considering psychographics as a way
Q103: During the _ stage of the product
Q113: Dentists know most consumers are hesitant to
Q132: If a 1 percent decrease in price