Education Marketers Have Learned That the Primary Motivations of Most

question 73

Multiple Choice

Education marketers have learned that the primary motivations of most nontraditional college students are self-respect and self-fulfillment.Understanding the values of this market segment allows marketers to

• A) emphasize the benefits these consumers are looking for in a college education.
• B) lower the price for this market segment.
• C) offer alternative courses based on geographic location.
• D) employ loyalty marketing strategies.
• E) utilize micromarketing strategies.

Recognize the collaborative dynamics between elements such as technology, social world, and media in promoting social causes.

Understand the mutual influence between media content, technology, and human interaction.

Understand the concept of simple interest and its computation.

Calculate future values and present values using compound interest, including for specific future cash needs.

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Definitions:

Production Possibilities Frontier

A graphical representation that shows the various combinations of output that an economy can produce given the available resources and technology.

Opportunity Cost

Yielding potential gains from different scenarios when one is favored.

Society

A group of individuals involved in persistent social interaction, or a large social group sharing the same geographical or social territory, typically subject to the same political authority and dominant cultural expectations.

Production Possibilities Curve

A graphical representation showing the maximum quantity of two goods or services that can be produced within a given time period and with available resources.