One of the Reasons Marketers Use Loyalty Segmentation Is

question 104

Multiple Choice

One of the reasons marketers use loyalty segmentation is

• A) the high cost of finding new customers.
• B) government tax incentives for loyalty.
• C) accounting difficulties associated with identifying new customers.
• D) rapid population increases.
• E) the failure of micromarketing as a workable strategy.

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Definitions:

Contract Interest Rate

The rate of interest stipulated within a financial contract, often determining the amount of interest a borrower must pay on a loan.

Face Value

The nominal value or dollar value printed on a security, such as a bond or stock certificate, representing its value at issuance.

Market Rate

The prevailing interest rate available in the marketplace on a particular debt instrument or the current price of goods, services, or securities.

Contract Rate

The agreed-upon interest rate specified in a contract, such as a loan or bond, which determines the periodic interest payments.