Social Networking Sites That Compete Directly with Facebook Have a Difficult

question 107

Multiple Choice

Social networking sites that compete directly with Facebook have a difficult time surviving; however,LinkedIn has survived by focusing on the needs of business professionals,who seek to network with colleagues,share their expertise,post online resumés,and look for new jobs.What segmentation method is LinkedIn using?

• A) Loyalty segmentation.
• B) Benefit segmentation.
• C) Psychographic segmentation.
• D) Geodemographic segmentation.
• E) Demographic segmentation.

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Definitions:

Cash Discount Rate

A reduction on the invoice price offered by sellers to encourage prompt payment from the buyer.

Invoice

A detailed bill provided by a seller to a buyer, listing the products or services sold and the total amount due.

Outstanding Invoices

Unpaid invoices that represent the amount due from buyers to sellers, not yet collected.

Terms

Conditions and stipulations under which agreements are made, including those governing loans, contracts, and sales.