Coca-Cola Introduced Coke Zero to Increase Sales Without Taking Away

question 7

Multiple Choice

Coca-Cola introduced Coke Zero to increase sales without taking away from its existing product sales.Which of the following is NOT true about this effort?

• A) Segmentation and targeting were of little use compared to developing special advertising.
• B) The word "diet" was not used in promotion because the target segment of men did not react favorably to the "girly" connotations.
• C) Masculine images were used to promote the product to the targeted segment.
• D) Although Coke has more than 450 products,sales to a carefully targeted segment can greatly increase total sales.
• E) Although the market for cola is mature,Coke plans to adapt the current products and services to meet the needs of changing market climate.

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Definitions:

Capital Flight

The transfer of savings from developing countries to industrially advanced countries to avoid government expropriation, taxation, or higher rates of inflation, or simply to realize greater returns on financial investments.

Export Earnings

The revenue a country or business receives from selling goods and services to other countries.

External Debts

These are funds borrowed by one country from foreign lenders, including private banks, governments or international financial institutions.

Western Europe

A geographical and cultural region of Europe that includes countries such as France, Germany, Italy, and the United Kingdom.