Beer Marketers Know That High School Educated,working-Class Males from the Ages

question 154

Multiple Choice

Beer marketers know that high school educated,working-class males from the ages of 25 to 40 make up an attractive market for their products.This is a __________ segment of the beer market.

• A) demographic
• B) psychographic
• C) behavioral
• D) benefits
• E) geographic

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Definitions:

Portfolio Management

A strategic practice involving the selection, prioritization, and control of an organization's projects and programs in alignment with its objectives.

Corporate

Pertaining to a corporation, a form of business organization characterized by the legal distinction between the company and its owners.

Strategic Marketing Decision

A choice made in marketing that is intended to contribute to long-term business success, often involving product development, market selection, and positioning.

STP Analysis

Segmentation, Targeting, and Positioning analysis is a marketing strategy that divides a broad market into distinct groups to tailor marketing efforts effectively.