Television Advertising Has Recently Expanded to Include Mini-Ads, Which Are

question 135

Multiple Choice

Television advertising has recently expanded to include mini-ads, which are short ads lasting five to ten seconds. These ads are most useful in advertising to men, since men are more likely than women to channel surf during commercial breaks. This type of advertising will be more useful to marketers engaged in __________ segmentation.

• A) demographic
• B) psychographic
• C) behavioral
• D) benefits
• E) geographic

Develop the ability to prepare vertical analysis of income statements.

Understand key strategies proposed by economists to alleviate poverty.

Recognize how businesses contribute to poverty alleviation.

Identify characteristics and challenges faced by the poor.

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Definitions:

Delivery

The act of giving birth to a baby or the process of being born.

Hypoxia

Less oxygen than required.

Anoxia

Absence of oxygen.

Oxygen

A chemical element with the symbol O, essential for most forms of life on Earth, particularly for cellular respiration.