Although Marketers Have Found That Psychographics Are Often More Useful

question 126

Multiple Choice

Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psychographic segmentation

• A)is available only in limited geographic areas.
• B)is rarely used and unproven.
• C)offers only one-to-one marketing potential.
• D)is a more expensive method for identifying potential customers.
• E)is still an unproven area.

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Definitions:

Retirement Benefit

These are the financial supports or compensations, such as pensions or health insurances, provided to employees after they retire from service.

Complementary Skills

Abilities or expertise in different areas that, when combined, enhance the effectiveness or performance of a team or individual.

ESOPs

Employee Stock Ownership Plans, programs that provide a company's workforce with an ownership interest in the company.