For a Segmentation Strategy to Be Successful,the Customers in the Segment

question 151

Multiple Choice

For a segmentation strategy to be successful,the customers in the segment must react similarly and positively to the firm's marketing mix.The market segment must be

• A) substantial.
• B) perceptive.
• C) identifiable.
• D) reachable.
• E) responsive.

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Definitions:

Alkene

Unsaturated hydrocarbons containing at least one carbon-carbon double bond.

Reagents

Chemicals or substances infused into a system to trigger a chemical reaction or to verify the occurrence of a reaction.

Transformation

A process by which one thing changes into another, often applied in the context of mathematical functions, biological metamorphosis, or data manipulation.

Benzophenone

An organic compound with the formula (C6H5)2CO, often used as a photoinitiator or to perfume soaps.