Global Segmentation,targeting,and Positioning (STP)is More Complicated Than Local STP Because

question 46

Multiple Choice

Global segmentation,targeting,and positioning (STP) is more complicated than local STP because

• A) consumers may view their roles differently in different countries.
• B) there are fewer franchising opportunities in global markets.
• C) global consumer markets are almost totally homogeneous,making segmentation difficult.
• D) most governments have rules against targeting consumers.
• E) positioning almost always fails when attempted in a foreign country.

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Definitions:

Fed

Short for the Federal Reserve, the central banking system of the United States, which regulates the U.S. monetary and financial system.

Open Market

An economic system with no barriers to free market activities, where securities, goods, and services can be traded openly.

Excess Reserves

The amount of reserves that a bank holds beyond the minimum required by regulation or central bank policy, which can be loaned out to generate profit.

Federal Reserve

The Federal Reserve, often referred to as the Fed, is the central banking system of the United States, responsible for setting monetary policy, regulating banks, maintaining financial stability, and providing banking services to government institutions.