Global Segmenting,targeting and Positioning Is More Complicated Than Domestic Segmenting

question 12

Multiple Choice

Global segmenting,targeting and positioning is more complicated than domestic segmenting and positioning because of cultural nuances,significant subcultures within countries,and

• A) currency differences.
• B) anti-discrimination regulations prohibiting segmentation and targeting in developing countries.
• C) differences in the way consumers see themselves and in the way they see products and services.
• D) complications due to franchising issues.
• E) the taxes imposed by some foreign countries on marketing activities.

---

Definitions:

Replacement Equipment

Replacement equipment refers to new or updated equipment purchased to replace old or obsolete versions to maintain or enhance operational efficiency.

Sunk Cost

Costs that have already been incurred and cannot be recovered, which should not influence future business decisions.

Period Cost

Expenses that are not directly tied to the production process and are charged to the period in which they are incurred.

Future Decisions

Decisions that will be made in the future, often based on forecasts or projections.