When Firms Pool Their Resources to Enter a New Market

question 72

Multiple Choice

When firms pool their resources to enter a new market, they create a(n)

• A) franchise.
• B) export promotion.
• C) joint venture.
• D) direct investment.
• E) strategic alliance.

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Definitions:

Interviewer Bias

The effect that the presence or action of an interviewer may have on the response of the interviewee, potentially skewing results.

Carryover Effect

In research, the persistence of an effect observed in one condition into another condition or time period.

Social Desirability

The tendency of respondents to answer questions in a manner that will be viewed favorably by others, which can lead to bias in survey research.

Simple Random Sampling

A sampling procedure in which each member of the population has an equal probability of being included in the sample.