Global Segmentation,targeting,and Positioning (STP)is More Complicated Than Local STP Because

question 46

Multiple Choice

Global segmentation,targeting,and positioning (STP) is more complicated than local STP because

• A) consumers may view their roles differently in different countries.
• B) there are fewer franchising opportunities in global markets.
• C) global consumer markets are almost totally homogeneous,making segmentation difficult.
• D) most governments have rules against targeting consumers.
• E) positioning almost always fails when attempted in a foreign country.

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Definitions:

Med-Arb

A hybrid dispute resolution process that combines both mediation and arbitration, where a neutral person mediates a dispute but can also make a binding decision if necessary.

Federal District Courts

The general trial courts of the United States federal court system where civil and criminal cases are filed and heard.

ADR

Alternative Dispute Resolution; methods for resolving disputes without litigation, such as arbitration or mediation.

Mediation

is a form of alternative dispute resolution where a neutral third party helps disputing parties to reach a mutually acceptable agreement.