Global Segmenting,targeting and Positioning Is More Complicated Than Domestic Segmenting

question 12

Multiple Choice

Global segmenting,targeting and positioning is more complicated than domestic segmenting and positioning because of cultural nuances,significant subcultures within countries,and

• A) currency differences.
• B) anti-discrimination regulations prohibiting segmentation and targeting in developing countries.
• C) differences in the way consumers see themselves and in the way they see products and services.
• D) complications due to franchising issues.
• E) the taxes imposed by some foreign countries on marketing activities.

Calculate translation gain or loss using the current-rate method and temporal method.

Identify the appropriate exchange rates used for various accounts under different translation methods.

Distinguish between the treatment of exchange gains and losses under different methods and their impact.

Understand the appropriate and inappropriate uses of social media platforms for professional and personal purposes.

---

Definitions:

Hypnosis

A trance-like state of focused attention and heightened suggestibility, with diminished peripheral awareness, often induced by a therapeutic process.

Prozac

A brand name for fluoxetine, a selective serotonin reuptake inhibitor (SSRI) used to treat depression, OCD, and several other psychological conditions.

Antidepressant

A type of medication designed to alleviate symptoms of depressive disorders by modifying brain chemistry.

Antianxiety

Relating to or denoting drugs used to prevent or reduce anxiety, often by affecting the central nervous system.