Graham Had Developed an Extremely Successful Advertising and Promotion Campaign

question 103

Multiple Choice

Graham had developed an extremely successful advertising and promotion campaign for a client in the United States.The client wanted to roll out the same campaign to markets worldwide,but Graham cautioned against doing this because

• A) differences in languages,customs,and culture might make the campaign meaningless and ineffective in some markets.
• B) copyright and intellectual property concerns prevented him from wanting to share his good ideas outside of the U.S.market.
• C) he had not applied for or received international certification that was required for working outside the United States.
• D) he was unfamiliar with the code of ethics for advertising in other countries.
• E) he did not have the budget for a global rollout.

---

Definitions:

Blogosphere

The collective community of all blogs and bloggers on the internet, often referring to their interconnectedness.

Confidence

The feeling or belief that one can rely on someone or something; self-assurance arising from one's appreciation of one's own abilities or qualities.

Presentations

The act of showing and explaining the content of a topic to an audience, typically involving visual aids such as slides.

Anxiety

A feeling of worry, nervousness, or unease, typically about an imminent event or something with an uncertain outcome.