The Difference Between a Firm's Immediate Marketing Environment and Its

question 104

Multiple Choice

The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment is

• A) external.
• B) easier to understand.
• C) easier to control.
• D) the same as the immediate environment.
• E) fundamental to creating core competency.

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Definitions:

Sensory Reactions

The responses or changes in the body resulting from stimulation of the sensory organs, such as sight, hearing, taste, touch, and smell.

Research

The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Association

The connection or linkage between two ideas, concepts, or mental states, often formed through experience or learning.

Psychological Science

The study of mind, brain, and behavior through the systematic observation and experimentation.