By Paying Close Attention to Customer Needs and Continuously Monitoring

question 76

Multiple Choice

By paying close attention to customer needs and continuously monitoring the environment in which it operates,a good marketer can

• A) avoid cognitive dissonance.
• B) identify potential opportunities.
• C) implement just-in-time marketing promotions.
• D) create new demographic groups.
• E) all of these

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Definitions:

Myopia

Short-sightedness in planning and decision-making, where immediate benefits are prioritized over long-term gains.

Behavioral Economics

studies the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions and the consequences for market prices, returns, and resource allocation.

Myopia

A common vision condition where close objects appear clearly, but distant objects are blurry, often referred to as nearsightedness.