One of the Goals of Value-Based Marketing Is

question 41

Multiple Choice

One of the goals of value-based marketing is

• A) to provide the greatest value for the least profit.
• B) to sell products for the highest possible price.
• C) to offer greater value than competitors offer.
• D) to determine the value of the brand.
• E) to sell to all consumers, regardless of their needs.

---

Definitions:

Implicit Prejudice

Unconscious biases or attitudes towards certain groups of people, which can influence behavior without the individual being aware of it.

Mere Exposure Effect

The phenomenon that repeated exposure to novel stimuli increases liking of them.

Other-Race Effect

The tendency to recall faces of one’s own race more accurately than faces of other races. Also called the cross-race effect and the own-race bias.

Explicit and Implicit Attitudes

Explicit attitudes are conscious beliefs that can guide decisions and behavior, while implicit attitudes are unconscious beliefs that can influence actions and perceptions.