When Considering the Use of a Radio Commercial in England

question 12

Multiple Choice

When considering the use of a radio commercial in England that was designed for U.S.markets,a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?

• A) dress
• B) symbols
• C) demographics
• D) language
• E) social trends

See the relevance of validity studies in improving selection decisions.

Recognize the impact of external labour market on selection strategies.

Acknowledge the critical role of high-quality hires in organizational success.

Understand the fundamentals of capital budgeting techniques, including the Net Present Value (NPV) method.

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Definitions:

Preemption

A legal doctrine that allows federal law to take precedence over state laws in cases where both governments have enacted competing laws or policies.

Police Power

The capacity of a state to regulate behaviors and enforce order within its territory, mainly in areas concerning health, safety, and morals.

General Revenue Sharing

A form of federal monetary aid that is given to states and municipalities with minimal restrictions on how it can be spent.

Means Testing

A procedure to determine eligibility for certain forms of financial aid or social services based on the income and assets of an applicant.