When Marketers Look at Advertising Media They Often Begin with Viewer

question 33

Multiple Choice

When marketers look at advertising media they often begin with viewer or listener profiles such as age,income,gender,and race.They then compare the media profile with their target audience.These marketers are using __________ to see if the media "fit" with their advertising agenda.

• A) country culture
• B) regional culture
• C) demographics
• D) macromarketing measures
• E) scenario planning

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Definitions:

Administrative Operations

The tasks and activities related to the management and execution of fundamental organizational functions and office duties.

Time Zone Map

A representation of the Earth's surface divided into time zones, showing the division of the world into regions with standardized time.

Long-Distance Phone Calls

Calls made over a large distance that can span different cities, states, or countries, typically involving higher costs.

Hybrid

An organism or object that is the result of combining different elements, species, or technologies to create something new or improved.