If McDonald's Wanted to Change Its Marketing Strategy in Response

question 58

Multiple Choice

If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text, it might consider all of the following ideas EXCEPT

• A) offering an expanded menu of healthy options.
• B) speeding up drive-through service.
• C) using recycled paper in its food packaging.
• D) expanding its low-cost menu options.
• E) creating an advertising campaign to target elementary school children.

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Definitions:

Auscultation of Thorax

The act of listening to the sounds made by the heart, lungs, and other organs in the chest with a stethoscope.

Well-child Checkup

Regularly scheduled medical visits aimed at monitoring and promoting the healthy development of children.

Security Object

An item, often a blanket or toy, that provides comfort to a child in potentially stressful or unfamiliar situations.