Examlex
For years, when considering new products, marketers at Celestial Seasonings asked themselves, "What would Stacy think?" Stacy was a fictional character representing 25-50-year-old, educated, upper-income women who rarely watched television but did a lot of reading. "Stacy" represented Celestial's primary
Managerial Appreciation
The recognition and value given by managers to their employees for their hard work and achievements.
Collaborative Filtering
A mechanism that filters large amounts of information about many consumers’ previous purchases that may be related in some way in order to predict consumer preferences.
Consumer Preferences
The tendencies or choices exhibited by consumers regarding products, services, or brands based on their needs, desires, and tastes.
Predict
To use historical data and analysis to make informed forecasts or estimations about future events or behaviors.
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