In Order to Effectively Communicate Value to Target Markets,marketers Must

question 134

Multiple Choice

In order to effectively communicate value to target markets,marketers must first:

• A) consider the cost of alternative media.
• B) use the Internet.
• C) redesign ads to meet media specifications.
• D) understand their customers.
• E) hire the right ad agency.

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Definitions:

Primary Reinforcer

A stimulus that satisfies a basic biological need, such as food or water, and is inherently rewarding.

Negative Reinforcement

Negative reinforcement is a type of operant conditioning that occurs when a response is strengthened by stopping, removing, or avoiding a negative outcome or aversive stimulus.

Punishment

The imposition of a penalty as retribution for an offense, with the aim of correcting behavior or serving as a deterrent to others.

Negative Reinforcement

A behavioral psychology concept where the removal of an unfavorable outcome or stimulus strengthens a desired behavior.