Using the BCG Portfolio Analysis,a "Dog" Should Be Phased Out

question 7

Multiple Choice

Using the BCG portfolio analysis,a "dog" should be phased out unless

• A) its marketing manager is a champion of the product.
• B) additional resources could increase its relative market share slightly.
• C) it complements or boosts the sales of another product.
• D) the market has a small chance of rebounding.
• E) none of these. Dogs should be phased out.

---

Definitions:

Ethical Problems

Issues or situations that require a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).

Ethical Decisions

Choices made based on moral principles and values.

Objective Standards

Criteria or benchmarks that are based on facts and are impartial, allowing for consistent and unbiased assessment or decision-making.

Subjective Impacts

Effects or consequences that are based on or influenced by personal feelings, tastes, or opinions rather than external facts.